Overseas buyers start 2017 in buoyant mood
The New Year is a strange time for a property portal.
The Santa Effect leaves very little for realtors to talk about in December. Then almost on the stroke of midnight of January 1st, we are jolted by a traffic surge as buyers emerge from the festivities to resume their property hunt.
January is the third busiest month of Kyero’s year (the peaks are in July/August when buyers visit Spain) and we treat our performance now with great seriousness. It’s a signal of what’s to come.
Buyer enquiries up 36%
Kyero grew strongly in 2016, delivering over 640,000 leads for our agents, and the good news is this has continued. Total leads grew 36% year-on-year to 61,680 in January 2017, and traffic also hit an all time record at 1.1 million visits.
Primary demand from foreign buyers (as ever) is still overwhelmingly for coastal villas and apartments, with 2/3rds of enquiries in the €50k – €250k price range.
Brits remain the single largest nationality, making up 29% of Kyero’s total traffic but percentage growth from other nationalities is notably stronger. (If January is a signal, Belgian buyers seem to be getting particularly excited about Spain.)